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A Customer's Top Ten Sales & Customer Service Requirements

March 27, 2007

1. "Treat me with respect. I am a customer, not an account number.
2. Follow through on your commitments.
3. Communicate with me about both the good and the bad.
4. Talk to me without interruption.
5. Answer the phone quickly...and get back to me when you say you will.
6. Provide alternatives when we have a problem.
7. Allow me to talk to someone in authority when there is a problem.
8. Clearly state what I should expect from you.
9. Know everything about your products and services.
10. Be a customer advocate (Cottrell &Layton, 2006, p. 17)."

Reference: Cottrell, D. & Layton, M.C. (2006). Listen up! customer service: a guide to develop customer loyalty. Dallas: CornerStone Leadership Institute.

Listen Up! is available on loan from the Ohio State University Leadership Center. To borrow this resource or any other resource, please go to the resource search page http://164.107.48.88/winnebago/index.asp?lib=???

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Created: 2007-04-19, Updated: 2009-02-26