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Feb 27 - Develop a Personal Branding Message (PBM)
Develop a Personal Branding Message (PBM)
February 27, 2007
"A brand is nothing less than everything everyone thinks of when they see or hear your name. The best brands, like the most interesting people, have a distinct message.Your PBM comes from your content/unique value proposition, and a process of self evaluation. It involves finding out what's really in a name - your name. It calls for you to identify your uniqueness and how you can put that uniqueness to work. It's not a specific task so much as the cultivation of a mind set.
What do you want people to think when they hear or read your name? What product or service can you best provide? Take your skills, combine them with your passions, and find out where in the market, or within your own company they can best be applied (Ferrazzi, 2005, p. 229)."
Reference: Ferrazzi, K. (2005). Never eat alone: and other secrets to success, one relationship at a time. New York: Doubleday.
Never Eat Alone is available on loan from the Ohio State University Leadership Center. To borrow this resource or any other resource, please go to the resource search page http://164.107.48.88/winnebago/index.asp?lib=???
Learn how the Ohio State University Leadership Center is strengthening tomorrow's leaders today at http://leadershipcenter.osu.edu
Created: 2007-04-19, Updated: 2009-02-26
