Live Your Values - You Are the Message

"The most compelling persuasive communications come from individuals whose personae, life experiences and verbal messages coalesce.

The leader who personified her vision can transform her life into an ongoing narrative. That can be a tangible service, inspiring countless others.

You are the Message. To most effectively serve your audience, you must fuse ever greater parts of yourself into your message. Your values, your hopes for the future, your life history, your habits of living and working, the very clothes you wear...these can all become elements of your communication arsenal (p. 277)."

From: Strock, J. (2019).  Serve to lead 2.0: 21 ^st century leaders manual.  Serve to Lead Group  https://servetolead.org