Create Value from the Outside-In
"A limitation of many traditional organizations is their tendency to work from the inside-out. There has long been an assumption, often unspoken or unexamined, that a centralized group of experts would come up with the best ideas for products or service. In turn, the enterprise would produce and sell them.
This mindset can be found not only in the private sector, but also in the not-for-profit and government arenas.
By contrast, effective twenty-first century organizations create value from the outside-in. They engage those they would serve. They listen to and learn from them. That learning is not simply about how to better sell their wares. They attempt to divine how to create products and services and experiences that best serve their customers - even if, especially if, that points to necessary innovation (p. 126-127)."
From: Strock, J. (2019). Serve to lead 2.0: 21st century leaders manual. Serve to Lead Group https://servetolead.org